Ministry of Tourism and Hospitality Industry

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August 25, 2025
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From across the world, multitudes of tourists flocked to the National Sports Stadium in Harare for the Jehovah’s Witnesses 2025 Special Convention, where Religious Tourism shone brightly in a spectacular display of faith, culture and fellowship. The gathering which drew diverse groups of people around the world, showcased Zimbabwe’s growing capacity to host large International Religious events while offering guests a taste of the country’s warmth, culture and hospitality. Beyond spiritual enrichment, the event highlighted the immense potential of Religious Tourism as a driver of Tourism Economic Growth, community engagement and people-to-people connections. By providing a safe and welcoming environment for such gatherings Zimbabwe continues to position itself as a trusted destination for global travelers seeking Business, Leisure and Spiritual experiences. With every such event the Nation strengthens its brand as a Tourism Hub that blends devotion, adventure and unforgettable memories.

#JehovahsWitnesses‘SpecialConvention

#ReligiousTourism

#ExperienceZimbabwe

#ZimBho👍

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Nature and Wildlife

Explore Zimbabwe’s Untamed Beauty! Zimbabwe’s nature and wildlife cluster is a key economic driver, anchored on breathtaking landscapes, a favourable climate, and rich bio-diversity, including the renowned BIG FIVE. The country boasts stunning natural features which offer diverse attractions for tourists and Zimbabwe’s mild climate makes it an ideal year-round destination. Adventure activities such as game drives, walking safaris, canoeing, and bird-watching, among others, further enrich the visitor experience. Discover and experience adventure, tranquility, and the true spirit of Africa in Zimbabwe’s pristine nature and wildlife destinations.

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Culture and Heritage

Zimbabwe’s tourism strategy is centered around a heritage-based approach, leveraging the uniqueness of its diverse cultures, wildlife, plants, agricultural products, geological features, and landscapes as key attractions. The culture and heritage tourism sector highlights Zimbabwe’s local heritage, capable of narrating the nation’s unique story and rich history, no other country can replicate. This sector is the largest and fastest-growing component driving tourism growth in Zimbabwe. Evidence shows an increasing tourist demand for authentic experiences and meaningful connections with local communities.

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MICE Tourism

MICE tourism is a significant contributor to tourism and investment in the sector. It offers a great opportunity to enhance the local economy and support businesses. The Ministry has recognized MICE tourism as a crucial focus area to promote travel during the off-peak season, aiming to create a steady stream of visitors year-round and mitigate the seasonal fluctuations in revenue within the tourism industry.

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Township Tourism

Experience the vibrant heartbeat of Zimbabwe through Township Tourism where rich culture, history, and urban energy comes alive! Step into the bustling streets of Mbare, Makokoba, Sakubva, Mkoba and other iconic townships, where every corner tells a story – from lively markets and street art to the irresistible rhythms of traditional and contemporary music, savour authentic Zimbabwean cuisine, and immerse yourself in the everyday life of these dynamic communities.

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Rural Tourism

Rural tourism not only offers unique experiences, but also brings numerous benefits to both travellers and the local communities. Diverse products such as handicrafts, cultural villages and Rural BnB provide an opportunity that allows travellers to book authentic Zimbabwean experiences directly with local hosts in rural communities.

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Sports Tourism

Sports Tourism is a lucrative niche that offers growth opportunities for the respective economies. Sports events are crucial in promoting national and local tourism offerings as well as destination branding in the different markets.

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Medical Tourism

Zimbabwe’s Medical Tourism is a rapidly growing cluster due to increased consciousness of health lifestyles offering top-tier medical services, wellness retreats, and advanced treatments. Modern medical facilities, skilled professionals, and serene recovery environments make Zimbabwe the perfect choice for those looking to heal and rejuvenate. Heal, rejuvenate, and thrive in Zimbabwe!

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VFR Tourism

Visiting friends and relatives (VFR) tourism is on the rise due to increasing local and global travel, with people traveling for social purposes beyond just vacations. VFR plays a significant role in family tourism, and the emerging trends in family gatherings present substantial opportunities to enhance the tourism industry.

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Holiday and Recreation

The holiday and recreation sector is one of the leading active tourism markets in Zimbabwe, providing a variety of services that cater to the needs of both local and international tourists. The country’s distinctive landscapes present numerous opportunities for holidays and recreational activities, as well as potential for investment.

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Study Tourism

Study in Zimbabwe - Where Education Meets Adventure! Whether you are pursuing academic research, cultural studies or training in the different study programs,Zimbabwe provides a dynamic and immersive learning environment where students can expand their horizons.

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Religious Tourism

Religious tourism has grown steadily in Zimbabwe as pilgrims gather around the country for spiritual reasons. In recent years, this trend has attracted both regional and international visitors who travel to pay homage to the sacred places and their spiritual fathers.

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Diplomatic and Expatriates

The Diplomatic and Expatriate Cluster acknowledges the significant role that diplomats play in encouraging the use of tourism products within the country. This specific niche has the potential to impact travel worldwide, thereby fostering the growth of this cluster.

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